PruBSN

SEO Improvement Case Study

A comprehensive analysis of PruBSN.com.my's SEO status and actionable recommendations

Executive Summary

During our SEO audit of PruBSN.com.my, we identified several critical issues affecting the website's search engine optimization and user experience. This case study outlines these issues and provides actionable solutions to improve the website's SEO performance.

Health Score

91

The website has a good overall health score, but there's room for improvement in specific areas.

Crawl Status

Internal URLs235
Crawled5,717
Uncrawled1,436

Issues Found

Errors
20
Warnings
500
Notices
363

Technical Issues Overview

IssueCountSeverity
Page has links to broken page16Error
404 page4Error
HTTPS page has internal links to HTTP3Error
500 page1Error
404 page in sitemap1Error
500 page in sitemap1Error
404 redirect113Warning
Missing alt text113Warning

Competitive Analysis & Keyword Opportunities

Total Keyword Opportunities

2,700+

Based on analysis of 4 competitors, we've identified over 2,700 relevant keywords that PruBSN could target to improve search visibility.

Potential for more with expanded competitor analysis

Key Opportunity Areas

  • Insurance product comparison keywords
  • Educational content and guides
  • Takaful-specific terminology and concepts
  • Local insurance market insights

Content Strategy Recommendations

Create Topic Clusters

Develop comprehensive content hubs around main insurance products and services

Multilingual Content

Ensure all key content is available in both English and Malay

FAQ Expansion

Create comprehensive FAQ sections targeting long-tail keywords

Multiple H1 Tags Issue

Critical

The homepage contains multiple H1 tags, which goes against SEO best practices and can confuse search engines about the main topic of the page.

Recommended Solution

  • Keep only one H1 tag per page that clearly describes the main topic
  • Convert other H1 tags to appropriate heading levels (H2-H6)
  • Maintain proper heading hierarchy throughout the page

Missing Hreflang Tags

Critical

Despite having both Malay and English versions, the site lacks proper hreflang implementation, which affects international SEO.

Implementation Example

<link rel="alternate" hreflang="en-my" 
      href="https://www.prubsn.com.my/en/" />
<link rel="alternate" hreflang="ms-my" 
      href="https://www.prubsn.com.my/ms/" />
<link rel="alternate" hreflang="x-default" 
      href="https://www.prubsn.com.my/" />

Missing Structured Data

Important

The website lacks structured data implementation, missing opportunities for rich snippets in search results.

Required Schema Types

Organization
BreadcrumbList
FAQPage
Product

Social Media Meta Tags

Important

Mismatched og:url with canonical URL and missing Twitter Card meta tags reduce social sharing effectiveness.

Required Meta Tags

<!-- Open Graph Tags -->
<meta property="og:url" 
      content="https://www.prubsn.com.my/ms/" />
<link rel="canonical" 
      href="https://www.prubsn.com.my/ms/" />

<!-- Twitter Card Tags -->
<meta name="twitter:card" 
      content="summary_large_image" />
<meta name="twitter:site" content="@PruBSN" />
<meta name="twitter:title" 
      content="PruBSN - Your Insurance Partner" />
<meta name="twitter:description" content="..." />
<meta name="twitter:image" content="..." />

Non-Accessible Text in Images

Critical

Important announcements are embedded in images rather than using actual text, affecting both SEO and mobile usability.

Current Issues

  • Poor accessibility for screen readers
  • Text not scalable on mobile devices
  • Content not indexable by search engines

Recommended Solutions

  • Convert image-based announcements to actual text
  • Use responsive typography for better readability
  • Implement proper HTML markup for announcements

Implementation Priority

HighFix multiple H1 tags issueQuick win
HighImplement proper hreflang tagsImportant for international audience
HighConvert text-in-images to actual textCritical for mobile users
MediumAdd structured dataRequires planning
MediumFix social media meta tagsEnhances social sharing

Expected Outcomes

Search Rankings

Improved visibility in search results through better technical SEO implementation

User Experience

Enhanced accessibility and readability across all devices

International Reach

Better targeting for multilingual users with proper language support

Rich Snippets

Increased visibility in search results with structured data

Social Sharing

Improved presentation when content is shared on social media

Mobile Performance

Better mobile experience with proper text implementation